Tru Blooms Perfumes, Harvested from Seed to Scent
Chicago has turned back the clock by creating perfume ingredients in the manner they were meant to be gathered – not from a lab or offshore commercial farm, but from small plots of land lovingly nurtured by neighborhood people.
Look for the perfume gardens in public parks, on North Michigan Avenue, and urban farms in sections all over the City. Tru Blooms Chicago is the first-ever fragrance made from indigenous-sourced ingredients grown by the residents for whom it’s created. Each bottle is a piece of history and a symbol of civic pride.
Beautifying Chicago Hands On
Throughout the two year harvest, over 200 residents gained valuable job skills and were trained in the art of urban farming. Jobs were created for and extended to over 100 under-employed community members including ex-offenders, high school and city college students.
Growth of Urban Gardens
New flowers were planted in 22 gardens located throughout two acres of the city. Barren plots of land in between sidewalks and roads were also revived with healthy and budding gardens, beautifying the city-scape and enhancing public open spaces.
Thanks to the Tru Blooms initiative, the Chicago Park District’s budget for gardens in Grant Park was reduced by $40,000. An additional $60,000 for new public gardens was funded by the private sector, as represented by Tru Fragrance.
At least two dozen organizations (our partners) were able to further their missions by participating in the program. The unique Tru Blooms Chicago initiative was widely publicized, resulting in 750 publicity mentions. These included stories in major newspapers, publications, and dozens of network TV segments, all giving positive messages about the partners and the city, the tourism initiative, the green movement and sustainability.
Tru Blooms Jewelry by Twig Designs
Twig Designs is a Chicago based jewelry line inspired by nature. Designer Kate Mitchell’s fascination with the simple beauty of everyday elements infused with her passion for exquisite design and craftsmanship influenced her to study metal smithing at The School of the Art Institute of Chicago. Twig Designs embodies finely crafted pieces which reflect nature’s beauty and essence.
A natural urban collaboration - Twig Designs has created this rose thorn jewelry inspired by the Tru Blooms’ Chicago gardens.