news & views
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Wear the True Scent of Downtown
April 4, 2013
Tru Blooms Chicago might just smell better than Bieber By Robert Klara April 4, 2013, 2:07 PM EDT C’mon, admit it: Haven’t you always wanted to find a perfume that’ll make you smell just like downtown Chicago? Well, that day has arrived. (And cool out: The …Read More
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Chicago in a bottle
January 2, 2013
By: Adriana Reyneri A rose-scented perfume may smell sweet no matter what it’s called, but it won’t catch on with consumers unless there’s a good name or story to go with it. The developers of Tru Blooms Chicago are selling a tale of sustainable urban …Read More
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Social Media Contest!!
October 29, 2012
Tru Blooms Chicago fans are able to submit their photos for a chance to win Chicago-themed prizes!! To participate, simply snap a picture of what makes Chicago TRU to you! Then upload the photo via Facebook, Twitter, or Instagram! Facebook - upload the photo via …Read More
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Want to smell like Chicago? Perfumer creates scent
October 19, 2012
October 19, 2012 (CHICAGO) (WLS) — Chicago is known for its great restaurants, impressive skyline and world-class arts scene but what about its smell? A local perfumer is betting that consumers will want to drape yourself in the city’s fragrance too. “Tru Blooms” perfume is …Read More
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WGN- Locally Grown Perfume
October 9, 2012
By Marcus Leshock WGN Feature Reporter 5:43 p.m. CDT, October 9, 2012 On tonight’s WGN News, we spoke to the people at Tru Fragrance of Willowbrook – who are ready to reveal Tru Blooms Chicago. The new perfume contains the aroma from flowers and plants …Read More
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Tru Blooms Chicago, A Locally Sourced Perfume, Debuts October 15
October 9, 2012
www.ChicagoMag.com Posted Oct 9, 2012 at 3:04 PM By Lynn Okura Bey Flower Power Chicago’s odors can assault the senses in the best—and worst—possible ways. The smell of freshly-popped Garrett popcorn or the endorphin-inducing aroma of the Blommer Chocolate factory? Good. Certain whiffs of the …Read More
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Chicago @ Play
October 2, 2012
Published on Oct 2, 2012 by chicagoparkdistrict Tru Bloom Chicago is a first-of-its kind project. It’s a locally grown, locally sold perfume from lavender, rose and violets. The flowers and scents from those plants will be harvested and produced into a fragrance. Take a look! …Read More
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P. Allen Smith Radio Show
September 8, 2012
The P. Allen Smith Radio Show (September 8, 2012) I recently visited Chicago and was blown away by the Windy City! Today I’m joined by 8 Chicagoans involved in some of the cities greatest attractions. From the 103rd floor of the Willis Tower to the …Read More
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CS Magazine- High Notes
July 30, 2012
High Notes by Elise Hofer | CS magazine | July 30, 2012 Fragrance is big business. Just ask Kim Kardashian, Taylor Swift or Justin Bieber. In fact, it’s hard to name a celeb these days who doesn’t have an eau de parfum with his or …Read More
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Chicago Reader: Scent of the City What does Chicago smell like?
July 11, 2012
Scent of the city: What does Chicago smell like? Posted by Heather Kenny on 07.11.12 at 02:12 PM The question “What does Chicago smell like?” in the subject line of a PR e-mail does not bring attractive answers to mind at first. But hang out around the …Read More
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HuffingtonPost.com- Smell Like Chicago: Perfume Company Sets Out To Bottle City’s Scent
June 7, 2012
You may really, really love Chicago–but would you ever want to smell like it? Chicago-based perfume and fragrance manufacturer Tru Fragrance is banking on it. They’re teaming up with the city of Chicago to create a limited edition Eau de Parfum they hope will …Read More
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Fox News- New Perfume Capturing the Essence of Chicago
June 6, 2012
Fox News Video Chicago partnered with a perfume company to create a unique scent, capturing the essence of the city. Tru Fragrance CEO Monte Henige talked about helping to create this new scent.
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NBC News Tru Blooms Chicago
June 6, 2012
NBC News Clip Chicago is getting it’s own perfume made from roses, violets and lavender that’s being grown right here in the city.
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TRU FRAGRANCE LAUNCHES FIRST-EVER MUNICIPAL INITIATIVE TO “GROW” A CUSTOM FRAGRANCE
June 6, 2012
CHICAGO, Ill. – (June 6, 2012) – Custom fragrance development company Tru Fragrance today announced the launch of Tru Blooms Chicago, a groundbreaking community initiative debuting in Chicago. Tru Blooms Chicago is the first project of its kind where a city has come together to …Read More
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Planting at Water Tower Place
May 25, 2012
(CHICAGO, IL – May 25, 2012) Water Tower Place, Chicago’s most visited downtown retail mall, became the first participant in Tru Blooms Chicago to plant its gardens. There are eight outdoor gardens in all, out in front and around the sides of the iconic building. …Read More
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Tru Fragrance is Making a Parfum that Smells Like Chicago – Racked Chicago
May 23, 2012
Tru Fragrance is Making a Parfum that Smells Like Chicago Friday, May 25, 2012, by Jared Hatch Photo: J. Siegel Designs If you’re such a Chicago fan who even hates to leave the city, even for a minute, you’re in luck. Now, you can wear …Read More
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Fox News
May 23, 2012
FOX News Chicago
